Low Cost – barato (no siempre) pero despreciado

El presidente de Ryanair, entra en un pub y pide una Guiness. “Un euro”, le dice el camarero. “¡Qué barato!”, piensa para sus adentros mientras deja la moneda encima de la barra. “Perdón, pero si no ha traído su propio vaso son dos euros más”, le advierte el dependiente. O’Leary saca refunfuñando las monedas, coge la jarra y se encamina hacia una de las mesas del local cuando la voz le interrumpe de nuevo: “Si se va a sentar, tendrá que añadir un extra de tres euros y, como no ha reservado asiento, deberá pagar otros dos euros más”. El ejecutivo irlandés, muy mosqueado, se acerca al dependiente y le espeta: “¡Esto es un abuso!, quiero hablar con el responsable del pub”. El camarero le sonríe: “Solo puede contactar por correo electrónico. Por cierto, si no va a lavar el vaso son dos euros más. Y, por favor, recójalo todo antes de marcharse”.

Últimamente circula más este relato (y la versión en inglés [véase más adelante]) en las redes sociales. Yo veo esta caricatura verbal y su difusión como una forma de expresar su desacuerdo con esta forma de cobrar para cualquier servicio.

Aunque el concepto de low cost  (bajos costes a cambio de eliminar [muchos de los] servicios [tradicionales]) se extiende cada vez más y este concepto permite ahora a muchas personas la posibilidad de viajar/volar que antes no volaban o no volaban con tanta frecuencia, pero la imagen de las líneas aéreas low cost es mala y la mayoría no se identifica con la marca precisamente a causa de informes sobre las condiciones de trabajo o su forma de cobrar “extras” y servicios.

O'Leary - Ryanair

Ryanair’s Micheal O’Leary arrives in a hotel in Dublin, he goes to the bar and asks for a pint of draught Guinness. The barman nodded and said, “That will be one Euro please, Mr. O’Leary.”

Somewhat taken a back, O’Leary replied, “That’s very cheap,” and handed over his money. “Well, we try to stay ahead of the competition”, said the barman. “And we are serving free pints every Wednesday evening from 6 until 8. We have the cheapest beer in Ireland” “That is remarkable value” O’Leary comments.

“I see you don’t seem to have a glass, so you’ll probably need one of ours. That will be three Euro please.”

O’Leary scowled, but paid up. He took his drink and walked towards a seat.

“Ah, you want to sit down?” said the barman. “That’ll be an extra two Euro. – You could have pre-booked the seat, and it would have cost you only an Euro. I think you may to be too big for the seat sir, can I ask you to sit in this frame please.”

O’Leary attempts to sit down but the frame is too small and when he can’t squeeze in he complains “Nobody would fit in that little frame”. “I’m afraid if you can’t fit in the frame you’ll have to pay an extra surcharge of four Euro for your seat sir”

O’Leary swore to himself, but paid up. “I see that you have brought your laptop with you” added the barman. “And since that wasn’t pre-booked either, that will be another three Euro.”

O’Leary was so annoyed that he walked back to the bar, slammed his drink on the counter, and yelled, “This is ridiculous, I want to speak to the manager”.

“Ah, I see you want to use the counter,” says the barman, “that will be two Euro please.” O’Leary’s face was red with rage.

“Do you know who I am?”

“Of course I do Mr. O’Leary,”

“I’ve had enough, What sort of Hotel is this? I come in for a quiet drink and you treat me like this. I insist on speaking to a manager!”

“Here is his E-mail address, or if you wish, you can contact him between 9 and 9.10 every morning, Monday to Tuesday at this free phone number. Calls are free, until they are answered, then there is a talking charge of only 10 cent per second”

“I will never use this bar again”

“OK sir, but remember, we are the only hotel in Ireland selling pints for one Euro.”

Fuentes: http://www.elconfidencial.com/sociedad/2012/02/12/el%2Dmodus%2Doperandi%2Ddel%2Dpresidente%2Dde%2Dryanair%2D92430/

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